Vitra Wall Clocks Exploration
Animation | Design
Tools Used Maya | Adobe Photoshop | Arnold Renderer
Initial Sketches
Vitra Wall Clocks are a luxury brand of wall clocks that lean on the aesthetic side of function furnishing. The spot explores three clocks that Vitra produces using light and scene population as a tool to tell a story.
Styleframes
The first pass for this project was a play-blast test of a portion of the sequence. Do the movement and compositions work well together? Is it appropriate to what you're trying to say.
Playblast
Second animation test. Rough lighting test and gobo added.
First Lighting
Final Pass
Final animation test. Lighting resolved, and bounce cards added to fill dark areas.
“Everything Ticks”
A big part of the concept was to contrast calm moments with excited faster moments, using the ticking of the clock to populate the scene. This scene is a calm introduction to the Diamond Clock from Vitra to a dynamic still-life resolve.
